Integrated marketing communications (IMC): "Refers to the coordination of all promotional activities to produce a unified, customer-focused promotional message."
<h3>What is Integrated marketing communications
(IMC)?</h3>
IMC is described as "a planning process meant to ensure that all brand contacts for a product, service, or organisation received by a consumer or prospect are relevant to that person and consistent across time" by the American Marketing Association.
The importance of IMC are-
- To effectively deliver a single message to both potential and current end users, integrated marketing communication helps integrate all key marketing components.
- At a low cost, integrated marketing communication can significantly increase consumer brand recognition.
- Any marketing initiative that employs many channels is considered integrated marketing. For instance, you might see a commercial for a popular new doughnut flavour, then drive by the donut store and see posters of the donut.
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Answer:
The answer is: C) 2.5 and producers are very responsive to the price change.
Explanation:
The price elasticity of supply refers to what percentage does the quantity supplied change when the price of the good changes in 1%. It is calculated using the following formula:
- price elasticity = % change in quantity supplied / % change in price
Price elasticity of supply of tablets = 20% / 8% = 2.5
For every 1% that the price increases, the quantity supplied will increase by 2.5%.
Since PES > 1, the supply is very price elastic.
The method of study used by Bradley is META ANALYSIS. Metal analysis can be defined as the quantitative, formal research study design to systematically examine the results of previous studies in related fields in order to form a conclusion about a specific research topic.
Answer: $1,350
Explanation:
The insurance is for 2 years but has to be apportioned monthly on account of the Accrual basis in Accounting where expenses will only be recognized when they are incurred.
The expense to be recorded for the first month will therefore be:
= 32,400 / 24 months
= $1,350
