Question

Foods international is developing a new gluten-free, chili-flavored pretzel. the marketing strategy for the product has already been developed and presented to top management. several prototypes were also formulated by the company's r&d team. the final prototype is now being tested rigorously to ensure that it passes fda standards. once approved, the next step will most likely be ________.

Answer 1

Once the final prototype is approved, the next step Foods international should do will most likely be test marketing. Test marketing is an experiment which is conducted in a field laboratory. The field laboratory denotes the test market and is comprised of actual stores and real-life buying situations . This tool is used by companies to check the viability of their new product before it is being launched in the real market.

Read more: http://www.businessdictionary.com/definition/test-marketing.html