Question

The uncertainty reduction theory is?

Answer 1

The uncertainty reduction theory is a communication theory developed by Charles Berger. He basically argued that people have an inner need to reduce uncertainty about others and therefore seek to gain information about them

Answer 2

The uncertainty reduction theory, also known as initial interaction theory, developed in 1975 by Charles Berger and Richard Calabrese, is a communication theory from the post-positivist tradition. Within the theory two types of uncertainty are identified; cognitive uncertainty and behavioral uncertainty.