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11111nata11111 [884]
2 years ago
5

Members of the Book Promoters Association of Canada recently questioned what could be done to rejuvenate the Canadian book publi

shing industry. Some claimed the problem was that many Canadian bookstores had been replaced by Amazon. Others said the problem was stodgy advertising. Still others believed the problem was small budgets for marketing programs. The best way to identify the problem would be to use
Business
2 answers:
Radda [10]2 years ago
6 0

Answer:

marketing research

Explanation:

Basically Canadian book promoters are trying to determine how can the Canadian bookstore industry can bounce back. This is a common problem that may brick and mortar retailers experienced everywhere, with many of them closing. Since they are trying to find out how to reverse this situation and attract more customers, they should carry out a marketing research.  

A marketing research is the process by which relevant consumer and market information is gathered and analysed. If carried out properly, this information should help to better focus marketing strategies to increase total sales and market share. It should help businesses to better determine the unsatisfied needs of consumers and which products or services can satisfy them.

Lerok [7]2 years ago
5 0

Answer:

Marketing research

Explanation:

It is the systematic gathering, recording, and analysis of qualitative and quantitative data about issues relating to marketing products and services

You might be interested in
Rosario Company, which is located in Buenos Aires, Argentina, manufactures a component used in farm machinery. The firm’s fixed
julia-pushkina [17]

Answer:

- BEP in unit: 4,000 units;

- In case fixed cost increases by 10%, New BEP in unit: 4,400 units.

- Net income: 1,000,000p.

- BEP in units if sale price to decrease : 8,000 units => Price change should not take place as it moves the company from making 1 million peso profit to a loss as sales in units (1,200 + 5,000 =6,200) is lower than break-even point ( 8,000 units).

Explanation:

Please find detailed calculations as below:

- BEP in unit is calculated as Fixed cost/ Margin earned by one product = 4,000,000/(3,000 - 2,000) = 4,000.

- New BEP in unit is calculated as  New Fixed cost/ Margin earned by one product = (4,000,000 x 1.1)/(3,000 - 2,000) = 4,400.

- Net income: Sales - fixed cost - variable cost = 3,000 x 5,000 - 4,000,000 - 2,000 x 5,000 = 1,000,000 p

- BEP in units if sale price to decrease: Fixed cost/ Margin earned by one product = 4,000,000/(2,500 - 2,000) = 8,000.

4 0
3 years ago
Threadless allows customers to submit their own designs and to vote on which designs they would like to see printed on a T-shirt
Masteriza [31]

Answer:

Crowdsourcing technique.

Explanation:

Crowdsourcing involves collection of information from a group of people that have relevant input in a subject, and is usually done over the internet. It allows business save money because the feedback is usually lowcost or free, and saves time.

Threadless by allowing people submit their own designs and vote on what designs they would like to see on T-shirts, are using crowdsourcing to get feedback and ideas from the public.

5 0
3 years ago
Current Attempt in Progress Swifty Corporation produces three versions of baseball bats: wood, aluminum, and hard rubber. A cond
jarptica [38.1K]

Answer:

None of the fixed costs are avoidable. Therefore the company now loses all the fixed costs and the positive contribution margin.

Explanation:

Giving the following information:

Wood Aluminum Hard Rubber

Total Sales $65000

Variable expenses (58000)

Contribution margin 7000

Fixed expenses  (22000)

Net income (loss) (15000)

Effect on income= -22,000 - 7,000= -29,000

None of the fixed costs are avoidable. Therefore the company now loses all the fixed costs and the positive contribution margin.

5 0
2 years ago
Kay’s dog-walking service is a profit-maximizing, competitive firm. Kay walks dogs for $7.50 each. Her total cost each day is $4
devlian [24]

Answer:

Because he is able to cover the variable cots, he should keep going in the short run. He must increase the number of walks to cover the fixed costs.

Explanation:

Giving the following information:

Kay walks dogs for $7.50 each. Her total cost each day is $45—she spends $35 a day on gas driving to different neighborhoods, and her liability insurance and other fixed costs average out to $10 per day.

Kay walks five dogs a day.

Income= 7.5*5= $37.5

Total cost= 45

Loss= (7.5)

Because he is able to cover the variable cots, he should keep going in the short run. He must increase the number of walks to cover the fixed costs.

6 0
2 years ago
The current rates for an 80/20 mortgages are 4.15% for the first mortgages and 9.75% for the second mortgage. On a $200,000 30 y
olganol [36]

Answer: The actual rate of the mortgage is 5.27%.

Since we're taking two mortgages for a total of $200,000 for 30 years, we can find the actual rate of the mortgage by finding the weighted average of the two rates. The weights in this case will be the proportion of loan taken at each rate

We have

Rates       Weights      Rates * Weights

4.15            0.80     4.15 * 0.80 = 3.32

9.75             0.20    9.75 * 0.20 = 1.95      

Total                                             5.27%  

5 0
3 years ago
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