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11111nata11111 [884]
3 years ago
5

Members of the Book Promoters Association of Canada recently questioned what could be done to rejuvenate the Canadian book publi

shing industry. Some claimed the problem was that many Canadian bookstores had been replaced by Amazon. Others said the problem was stodgy advertising. Still others believed the problem was small budgets for marketing programs. The best way to identify the problem would be to use
Business
2 answers:
Radda [10]3 years ago
6 0

Answer:

marketing research

Explanation:

Basically Canadian book promoters are trying to determine how can the Canadian bookstore industry can bounce back. This is a common problem that may brick and mortar retailers experienced everywhere, with many of them closing. Since they are trying to find out how to reverse this situation and attract more customers, they should carry out a marketing research.  

A marketing research is the process by which relevant consumer and market information is gathered and analysed. If carried out properly, this information should help to better focus marketing strategies to increase total sales and market share. It should help businesses to better determine the unsatisfied needs of consumers and which products or services can satisfy them.

Lerok [7]3 years ago
5 0

Answer:

Marketing research

Explanation:

It is the systematic gathering, recording, and analysis of qualitative and quantitative data about issues relating to marketing products and services

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l

Explanation:

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4 years ago
_________ is formed when a firm entering a market pools its resources with those of a local firm. (more control, more risk relat
telo118 [61]

Answer:

Joint venture

Explanation:

Typically , joint venture is formed in order to:

- Pursue a new emerging market

To pursue an emergency market, two companies who operate in a similar industry can join their resources to face off larger competitors. Even though they might lose a little bit of control over the business, the profit that obtained from beating their competitors might be enough to cover the inconvenience

- increase the efficiency of their operation

Sometimes, companies also create a join venture because both parties involved have infrastructure that complement each others. Rather than purchasing new assets, creating a joint venture might be a cheaper option.

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Creating a joint venture will also cut of the percentage of the profit that each parties initially obtain. But, the risk from potential loss will also be divided between each parties involved in the joint venture.

5 0
3 years ago
Your leader demonstrates both high concern for performance and high concern for employee welfare. Which leadership studies would
nignag [31]

Answer:

The Ohio State studies

Explanation:

A Leader is someone in a group that is straddled with the task of directing task-relevant group activities or, in the absence of a chosen leader, carrying the primary responsibility for performing the above functions in the group.

The Ohio's research/ studies carried out focus on Behavioral approach which was begun by researchers at Ohio State University. Its Leadership theory focus on the kinds of behavior engaged in by people in leadership roles and identified two major types which are consideration and initiating structure. Consideration as a type of behavior identified in the Ohio State studies are behavior showing mutual trust, respect, and a certain warmth and communication between the supervisor and group.

4 0
3 years ago
Susan quit her job as a teacher, which paid her $36,000 per year, in order to start her own catering business. she spent $12,000
kotegsom [21]

Answer:c. continue to operate her business, but in the long run she will probably face competition from newly entering firms

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Monthly revenue = $4500

Monthly Variable costs = $1000

Monthly Revenue is higher than Monthly Variable Costs, Susan's catering business will earn an economic in the short run. SHE should continue to operating.

Susan will face competition in the long run because other firms will want to enter the market because of economics profits in the catering industry.

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3 years ago
Which action determines the characteristic of responsibility?
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The answer is

A.

accepting mistakes and rectifying them

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8 0
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