Genetically modifying food can lead to things like Cancer, Diabetes, and other diseases. EU has banned it for the most part because of it's unhealthy nature, and tendency to cause problems in the body. They aren't "frankenstein foods", just foods that have been modified to help production and efficiency.
The providing of accurate health information in such a way as to influence people to change attitudes so that they take positive action about their health.
Endurance is the answer i think you're looking for.