Question

Bell is a product of the Baldwin company which is primarily in the Nano segment, but is also sold in another segment. Baldwin starts to create their sales forecast by assuming all policies (R&D, Marketing, and Production) for all competitors are equal this year over last. For this question assume that all 700 of units of Bell are sold in the Nano segment. If the competitive environment remains unchanged what will be the Bell product’s demand next year (in 000’s)?

Answer 1

Answer:

The bell product's demand will be 700 units multiplied by the annual percentage of population growth Demand = 700 * (1 + population growth in %).

Explanation:

Making the forecast where the competitors will do the same and no other change in the market is expected, the changes in demands could occur because the population grows and changes in technology. Since the forecast is only for the next year, changes in technology are not included (usually affects the long-term).