Question

Mary was buying movie tickets to a popular horror film. The poster outside the theater said it was "The scariest movie ever made. People with "weak hearts" should not attend". This movie was using what type of promotional message:_______

Answer 1

Answer:

puffery

Explanation:

The word puffery is used to denote an undue or exaggerated praise. Puffery is a marketing strategy, using which commercial entities advertise their product as best or unique. However, it should be noted that puffery is neither deceptive nor illegal. For example, if one advertises that he makes the best ice-cream, he is not comparing with it others.