Touchpoint is the term refer to any direct interface or interaction between customers and a company. Touchpoint bring customer close the brand and it help the business to understand their customer´s need and requirement, which also help to build reputation and penetrate in the market. Company use different customer touchpoint like website, emails, in-store Cashiers, billboards, etc.
Channels are not touchpoint. It is medium to understand where customer come from, however, touchpoint very specific.
<span>Juan's employer issued him a </span>payroll debit card. The payroll debit card allows J<span>uan to purchase with it, access cash through an ATM with it, and transfer funds with it.</span> The risk for Juan is in case if it is lost or stolen and someone successfully uses it to make purchases, he has no recourse—he is simply out the money.
The Dividend Reinvestment Plan is a platform where investors or shareholders in a company, reinvest the dividends they gained into more shares sold by the same company, most times without having to pay commissions.
Under the<em>Old stock dividend reinvestment plan, </em>an outside trustee, that is, a member of the board who is not an officer in the company, repurchases the company's existing shares in the stock market and then allocates the shares purchased among the stockholders. They sell the shares at market price. Most times, in order to encourage shareholders participation the company making the repurchase takes care of the commission fees.
b) the method to reduce costs of producing automobile glass, but not the formula for the substance that prevents smudging.
Explanation:
As provided, the professor develops a way which shall reduce the cost of producing the automobile glass, which apparently is very easy for anyone to copy and use.
Whereas, when a company develops the formula which creates a substance that prevents the automobile glass from getting smudged is again a technological knowledge although not that common.
Since the first one is apparently easy and other is patented which means both are common else not so common idea will not need patent as people would not be able to create such formula.
