Assuming that a marketing research study will answer important questions and reduce uncertainty associated with the proposed pro
ject, a major question that needs to be addressed before starting the study is:_______.A. How will the results be presented?B. Will observational research be considered intrusive?C. Is top management committed to the study?D. How will the questions be defined?E. Who will manage the research?
The correct answer is C. Is top management committed to the study?
Explanation:
Market research is the process that includes the actions of identification, collection, analysis and dissemination of information with the purpose of improving marketing decision making. Its implementation occurs basically for two reasons:
1. to solve problems, for example, determine the potential of a market.
2. to identify problems, for example, to know why a product does not have the expected consumption. In essence, it seeks to meet the customer thus complying with the first premise of marketing.
That is why managers and researchers continually focus on the search for those practices that will allow them to improve the organization and direction of their processes and therefore increase their likelihood of success.
Macroeconomics is the branch of economics which deals with largescale or general economic factors like interest rates and national productivity. The correct answer is Macroeconomics.
<h3><u>What does Macroeconomics deal with?</u></h3>
Macroeconomics examines the functioning, structure, and behavior of the entire economy (like people, households, industries, etc.) in contrast to microeconomics, which focuses primarily on the decisions made by individual economic actors.
It analyzes the economy-wide phenomena such as inflation, price levels, rate of economic growth, national income, gross domestic product (GDP), and changes in unemployment. It also analyzes the causes, stimulation and driving forces of these phenomena and how the national performance can be improved.
The two main areas of macroeconomic research are long-term economic growth and shorter-term business cycles.
Therefore, the national performance indicators like inflation, unemployment, and federal government expenditures and resource utilization are analyzed are studied under Macroeconomics.
Microprudential regulations refers to making sure that the balance sheets or "books" of individual institutions are robust to shocks. Meaning that the regulators that usually engage in this are focusing on the safety and soundness of each customer of a financial institution, by making sure the institutions do not close and the customers lose their money.
