When trying to penetrate the market in another country, American company will have to deal with the fact that they have to solve several problems due to the different in culture and political climate.
To minimize the risk, choosing joint venture option with local establishment may be the best option so they can handle the local aspect of the business while pepsico could focus solely on the internal aspects
Sociological imagination, above all, requires us to think outside the familiar routines of our daily lives in order to observe them in a renewed way, free from the judgments of value and the influence of common sense. Giddens in his book Sociology uses the example of coffee, but here we can use a series of other examples to demonstrate how "sociological imagination" works. Using coffee as an example, Giddens points out that coffee has symbolic value as part of our daily social activities; we can then use beer as an example, although not very happy, usually at the end of the working day or on weekends, men and women get together to “have a beer to relax” using the drink as a subterfuge, but in this apparently simple act , harmless, commonplace, there are a number of issues, such as alcoholism, dry law, “not knowing how to stop”, the production of this drink, consumption by minors, usually started at home, its history, advertising etc.
Another example is tea, which we could say, from a sociological perspective on the consumption of this drink, of this ritual usually associated with the British, punctuality and women's meetings (baby shower, bridal shower)
The reason voting is so important is because it helps the people choose who they want to be president and who they want to make all the major decisions in life.
