Answer:
Demographic.
Explanation:
Market Segmentation is the process of dividing a particular market into sections, which display similar characteristics or behaviour.
There are a number of segmentation variables that allow an organisation to divide their market into homogenous groups.
Types of Segmentation:
-Psychographic Segmentation.
-Geographic Segmentation.
-Demographic Segmentation.
Age- Businesses often target certain age groups. Good examples are toothpaste – look at the variety of toothpaste products for children and adults) and toys (e.g. pre-school, 5-9, 10-12, teen, family)
.
Gender- We all know that males and females demand different types of the same product. Great examples include the clothing, hairdressing, magazine, toiletries and cosmetics markets
.
Income- Many companies target rich consumers with luxury goods (e.g. Lexus, Bang & Olufsen). Other businesses focus on products that appeal directly to consumers on low incomes (e.g. Aldi and Lidl (discounted groceries) and fast-fashion retailers such as TK Maxx)
.
Social class- Many businesses believe that a consumers "perceived" social class influences their preferences for cars, clothes, home furnishings, leisure activities and other products & services.
