Question

In China, Starbucks is standardizing its operations while simultaneously decentralizing some decision-making responsibility to local levels to meet customers' tastes. Starbucks is following the __________ international corporate-level strategy.
a. transnational
b. global
c. differentiation
d. multidomestic

Answer 1

Answer:

A. transnational international corporate-level strategy

Explanation:

Transnational international corporate-level strategy -

It refers to the strategy, where the company expand itself globally, by selling the goods and services, and customizing it according to the likes and dislikes of the people in their native surrounding, is referred to as transnational strategy.

It is the combination of multi domestic strategy and a global strategy.

Hence, from the given question,

The correct answer is transnational strategy, as decisions are made according to the taste of the consumers.