Adam was recruiting project managers for his small business. As he finalized the job description for the position, he worried ab
out attracting top talent. He knew the job would be challenging, but his concern was ____________. When it comes to recruiting skilled employees for his and most other small businesses, this is the area where small businesses are challenged.
Compensation is not only the money you earn as a salary for the job you perform. It is the total amount of monetary (salary) and non-monetary benefits provided to an employee by his employer.
Non-monetary benefits include perks which aren't part of the salary but have real value for the employees.
The problem for small companies is that their pockets aren't as deep as corporate pockets, so they can offer limited compensation (both monetary and non-monetary).
Target marketing happens in a company first divides the market into segments and then decides which segment is most likely to buy their product. This strategy would then cause the company to concentrating on serving a particular segment of customers better.
