Question

Look at the advertisement. A poster that reads, "There's more to resistors than resistance. If you're really serious about cost, be serious about quality." with tools. Which persuasive media technique is used in this advertisement? universal appeal flattery association bandwagon

Answer 1

Answer:

I would say foot-in-the-door persuasion technique.

Explanation:

This is because they already have the customer hooked, since they dont care about the money aspect.

Here are some more techniques with examples...

Central Route of Persuasion

I will quit smoking because there is lots of data showing that cigarettes cause cancer

Prior Commitment

I previously agreed to wear that candidate’s button, so I will vote for them

Principle of Reciprocation

You gave me a free sample, so I feel obligated to buy something

Principle of Authority

9 out of 10 dentists recommend this brand

Mere exposure effect

There is a Starbucks on every corner, so that is your first stop for coffee

Foot-in-the-door

I already agreed to lend you $5, so I don’t mind if you raise it to $20

Door-in-the-face

My mom said no to Disneyland, but agreed to take us out for ice cream

Low-ball

The car is originally advertised as $299 a month, but after all the fees will be closer to $399 a month

Barnum effect

When a vague description like a horoscope applies to you

Framing effect

1 out of every 10 people win! As opposed to 90% lose

I hope this helps!