I believe the answer is: Script
In psychology, script would determine the set of behaviours that a person tend to do when facing a certain situation. The formation of script usually influenced by several factors, including knowledge, previous experience, relationship with other people, or even personalities.
<u>Personal selling</u> refers to the face-to-face presentation and promotion of goods and services.
<u>Explanation</u>:
Promotion of the product or service lays success to the organization or firm. It is mandatory for a company to promote the product that is manufactured by them. The product can be promoted using different promotional tools. This enhances the participation of the consumers in the exchange.
The promotional tool induces the interest of the dealer and consumer in purchasing the product. Television and direct mail are considered as the top advertising media that can be used for successful promotion.