Question

The Executive Summary of a marketing plan should contain all of the following except ________. a. brief description of the marketb. brief description of the productc. the political environmentd. the strategy, including pricing, and promotione. budgeting information

Answer 1

Answer:

c. the political environment

Explanation:

The executive summary is a section a business plan usually contained in the first set of pages that gives a brief and concise overview of what the document contains by summarizing its main parts and points. In this case, it is a marketing plan so the executive summary would provide a concise overview of the marketing plan