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Dmitry_Shevchenko [17]
3 years ago
13

By taking the consumer journey and consumer expectations into consideration in the development, integrated marketing communicati

ons (IMC) become a key element in a company's ________ strategy. Multiple Choice retail life cycle market segmentation customer experience management sustainable development generic business
Business
1 answer:
Mekhanik [1.2K]3 years ago
7 0

Answer:

customer experience management

Explanation:

Integrated marketing communications (IMC) refers to linking together all the company's communications and promotional messages. Its goal is to make all promotional efforts (advertising, personal selling, sales promotion, public relations, and direct marketing) work together and have the same message.

Customer experience management (CEM) deals with customer interactions and seeks ways of meeting or exceeding their expectations. As customers' needs are met or exceeded, customers are not only more satisfied, they also develop brand loyalty.

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A company exhibits strategic intent when ______.
Tcecarenko [31]

Answer:

The correct answer is A. it relentlessly pursues an ambitious strategic objective, concentrating the full force of its resources and competitive actions on achieving that objective.

Explanation:

A strategic intention is the aspiration of a corporation that aims at its effective development in the long term, for this reason it must be an objective for which all personnel have appropriated. Normally, in order to reach this level, the company must go through a stage of recognition, analysis and projection where the market and growth expectations are taken into account in order to go in the best way for the benefit of both its internal and external users.

3 0
3 years ago
Read 2 more answers
A-Z Construction Company was organized on May 1 of the current year. On May 2, A-Z Construction prepaid $18,480 to the city for
Nina [5.8K]

Answer:

Explanation:

The journal entries are shown below:

Taxes expense A/c Dr $12,320

        To Prepaid Taxes                      $12,320

(Being prepaid taxes are adjusted)

Taxes expense A/c Dr $45,000

        To Property taxes payable                   $45,000

(Being property taxes are adjusted)

The prepaid taxes are computed below:

= Prepaid taxes × (number of months ÷ total number of months in a year)

= $18,480 × (8 months ÷ 12 months)

= $12,320

The eight months is calculated from May 1  to December 31

6 0
3 years ago
Assume that a consumer purchases only two products. Suppose that the consumer's money income doubles, and the prices of the two
Vitek1552 [10]

Answer:

c

Explanation:

A) A shift of the budget line inward to the left

B) A shift of the budget line outward to the right

C) No change in the budget line

D) An increase in the slope of the budget line

5 0
3 years ago
What is the key factor in rural development ?
PtichkaEL [24]
Letter C is your answer.
4 0
3 years ago
The employees of Vintage Clothes achieved all of the sales goals for 2017. Vintage decides to reward the employees with a bonus
Elza [17]

Answer:

$52,000

Explanation:

Bonus is 20% on annual net​ income, after deducting the bonus.

Let the annual income after deducting bonus be g

Then,

Bonus = 20% of g

           = 0.2g

Annual income before bonus = annual income after bonus + bonus

312,000 = g + 0.2g

g = 312000/1.2

g = $260,000

Bonus = 0.2g

          = 0.2 × 260,000

          = $52,000

7 0
3 years ago
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