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Dmitry_Shevchenko [17]
3 years ago
13

By taking the consumer journey and consumer expectations into consideration in the development, integrated marketing communicati

ons (IMC) become a key element in a company's ________ strategy. Multiple Choice retail life cycle market segmentation customer experience management sustainable development generic business
Business
1 answer:
Mekhanik [1.2K]3 years ago
7 0

Answer:

customer experience management

Explanation:

Integrated marketing communications (IMC) refers to linking together all the company's communications and promotional messages. Its goal is to make all promotional efforts (advertising, personal selling, sales promotion, public relations, and direct marketing) work together and have the same message.

Customer experience management (CEM) deals with customer interactions and seeks ways of meeting or exceeding their expectations. As customers' needs are met or exceeded, customers are not only more satisfied, they also develop brand loyalty.

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Gekata [30.6K]

Answer:

Descriptive followed by causal is the correct answer.

Explanation:

8 0
3 years ago
Which button in the Print Preview tab allows users to set specific margins on the page of a report?
Irina-Kira [14]

Answer:

Page Setup

Explanation:

Page set up allows users to determine how a print out will appear. The user can customize the page size and layout. The page setup dialog box is available under the Layout tab in the Ribbon menu.

Page layout makes it possible for users to set the print parameters. These parameters include paper size,  page orientation, page margins, and quality of the print.

6 0
3 years ago
Your firm has a ROS of 14.3 percent. The company's goal is to increase sales by $417,963 this year. How much, in dollars, would
shusha [124]

Answer:

$59, 768.7

Explanation:

The ROS (Return on sales) of a company is a ratio used to evaluate a company's operations to how much profit they make per dollar of sales.

Since the company's goal is to increase sales by $417,963 this year they would need to reduce their logistics cost.

We use the formula

ROS =

Operating profit / (Net sales or expected Net sales)

We therefore substitute the formula:

The Operating profit= ROS X Net sales expected

14.3% x $417, 963 = $59, 768

7 0
3 years ago
Amy​ Parker, a​ 22-year-old and newly hired marine​ biologist, is quick to admit that she does not plan to keep close tabs on ho
lakkis [162]

Answer:

Final Value= $370,481.13

Explanation:

Giving the following information:

Amy's contribution, plus that of her​ employer, amounts to ​$2,150 per year starting at age 23. Amy expects this amount to increase by 3​% each year until she retires at the age of 57 ​(there will be 35 EOY​ payments). Interest rate= 5%.

<u>First, we will add the growth of the deposits to the interest rate:</u>

Interest rate= 0.03 + 0.05= 0.08

Now, to calculate the final value, we need to use the following formula:

FV= {A*[(1+i)^n-1]}/i

A= annual deposit= 2,150

i= 0.08

n= 35

FV= {2,150*[(1.08^35)-1]}/ 0.08= $370,481.13

6 0
3 years ago
________ means the receiver of the message has become mentally engaged in some way with the ad and the product.
GarryVolchara [31]

Answer:

Interest

Explanation:

I majored in Business

4 0
3 years ago
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