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Dmitry_Shevchenko [17]
3 years ago
13

By taking the consumer journey and consumer expectations into consideration in the development, integrated marketing communicati

ons (IMC) become a key element in a company's ________ strategy. Multiple Choice retail life cycle market segmentation customer experience management sustainable development generic business
Business
1 answer:
Mekhanik [1.2K]3 years ago
7 0

Answer:

customer experience management

Explanation:

Integrated marketing communications (IMC) refers to linking together all the company's communications and promotional messages. Its goal is to make all promotional efforts (advertising, personal selling, sales promotion, public relations, and direct marketing) work together and have the same message.

Customer experience management (CEM) deals with customer interactions and seeks ways of meeting or exceeding their expectations. As customers' needs are met or exceeded, customers are not only more satisfied, they also develop brand loyalty.

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Revenue and Cash Receipts Journals Transactions related to revenue and cash receipts completed by Sycamore Inc. during the month
galben [10]

Answer and Explanation:

The Preparation of revenue Journal and cash receipts Journal is shown below:-

                                        Revenue Journal

Date         Invoice     Debited accounts    Accounts received Dr,

<u>                  number                                      Fees earned Cr,</u>

<u>March 2       512          Santorini Co.                   $905</u>

<u>March 8       513           Gabriel Co.                      $220</u>

<u>March 12      514           Yarnell Inc.                      $845</u>

<u>March 20     515          Electronic Central Inc.     $195</u>

<u>March 31                            Total                           $2,165</u>

                        Cash Receipts Journal

Date      Accounts    Post ref.   Fees          Accounts          Cash Dr,

<u>               credited                    earned Cr,  receivable Cr,                   </u>

March 4   CMI Inc.                                        $205                  $205

<u>March 19  Yarnell Inc                                   $555                   $555</u>

March 28 Marshall Inc.

<u>               (Fees earned)             $160                                        $160</u>

<u>March 29 Santorini Co.                                $905                   $905</u>

March 31 McCleary Co.

<u>               (Fees earned)            $85                                           $85</u>

<u>                            Total              $245         $1,655                    $1,910</u>

8 0
3 years ago
Difference between mature and fertilizer​
Daniel [21]

Fertilizer and manure can be added to the soil in order to increase the yield of crops. Fertilizer, however, has more nutrients in it and is therefore more beneficial to growing plants. Manure can be prepared in fields (created by animal and plant wastes) while fertilizer is created in factories (using chemical compounds). Manure provides humus to the soil while fertilizer does not, but fertilizer is absorbed by plants more quickly than manure.

8 0
3 years ago
A marketing professor in Ithaca, New York, maintains a museum of failed consumer products. Most new products in this museum fail
Nesterboy [21]

Answer:

test marketing

Explanation:

Test marketing is an experimental test of a product in a real life market. Buyers are studied in live shops or market without them knowing. It is conducted on a small scale to see the effectiveness of a marketing strategy.

When the products do not perform well at the test marketing phase it is assumed it will not also perform well in the real market, so they are termed failed products.

The marketing manager in Ithaca maintains a museum of failed consumer products from the test marketing stage.

4 0
3 years ago
Which of the following tasks in the AFIstrategy framework involves putting the formulated strategy into practice through organiz
ahrayia [7]

Answer:

The answer is B.strategy implementation

Explanation:

Implementation involves putting the formulated strategy ; organizational design, structure, culture, control

3 0
3 years ago
Willis Company had $200,000 in credit sales for 2016, and it estimated that 2% of the credit sales would not be collected. The b
HACTEHA [7]

Answer:

True

Explanation:

It's True because you have to deduct from the total Accounts Receivable the balance in the Cr Allowance for Uncollectible Accounts  estimated.

The company estimate that 2% of the total Credit Sales will be uncollectible, which is, $4,000, if we deduct this value of the balance of accounts receivable of $38,000, we have a Net Realizable Value of Accounts Receivable of $34,000

Credit Sales $ 200,000

Cr Allowance for Uncollectible Accounts $ 4,000

Dr Accounts receivable $ 38,000

Net Realizable Value of Accounts receivable $ 34,000

7 0
3 years ago
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