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Dmitry_Shevchenko [17]
3 years ago
13

By taking the consumer journey and consumer expectations into consideration in the development, integrated marketing communicati

ons (IMC) become a key element in a company's ________ strategy. Multiple Choice retail life cycle market segmentation customer experience management sustainable development generic business
Business
1 answer:
Mekhanik [1.2K]3 years ago
7 0

Answer:

customer experience management

Explanation:

Integrated marketing communications (IMC) refers to linking together all the company's communications and promotional messages. Its goal is to make all promotional efforts (advertising, personal selling, sales promotion, public relations, and direct marketing) work together and have the same message.

Customer experience management (CEM) deals with customer interactions and seeks ways of meeting or exceeding their expectations. As customers' needs are met or exceeded, customers are not only more satisfied, they also develop brand loyalty.

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True or false: An unchanging marketing communication program is critical to the success of every company. True false question. T
Rina8888 [55]

Answer:

false

Explanation:

you keep changing to what the people want because that t what the will buy new ideas because someone else will.

3 0
3 years ago
Comparative balance sheets for Pina Colada Corp. are presented as follows. Pina Colada Corp. Comparative Balance Sheets December
DerKrebs [107]

Answer and Explanation:

The Preparation of cash flows for 2020 using the indirect method is shown below:-

Cash flow from Operating Activities

Net income $134,100

Add: Adjustments to reconcile   net income

Add; Depreciation on property, plant  and equipment $25,000  ($66,250 - $41,250)

Less: Increase in Accounts receivable ($8,300)    ($84,350 - $76,050)

Add: Decrease in Inventory $7,750   ($180,500 - $188,250)

Less: Decrease in Accounts payable ($12,950)    ($33,400 - $46,350)

Net cash provided by  Operating Activities   $145,600

Cash flow from Investing Activities

Add:Sale of Land $24,850

Less: Purchase of equipment ($49,800)    ($249,600 - $199,800)

Net cash used in Investing Activities ($24,950)

Cash flow from Financing Activities

Issue of common stock $48,900

Less: Redemption of bonds ($50,700)

Less: Dividend paid ($68,300)

Net cash used in Financing Activities ($70,100)

Net increase in Cash and Cash Equivalents $50,550

Cash in the beginning of the period $22,400

Ending cash balance for the year $72,950

7 0
3 years ago
A company has a $36 million portfolio with a beta of 1.2. The futures price for a contract on the S&P index is 900. Futures
Blizzard [7]

Answer:

Explanation:

A:

Number of contracts required:

= (0-1.2)×36,000,000÷(900×$250)

= -192

Since negative value, short 192 contracts.

B:

= (0.9 - 1.2)×36,000,000÷(900×$250)

= -48

Since negative value, short 48 contracts.

C:

= (1.8 - 1.2)×36,000,000÷(900×$250)

= 96

Since positive value, long 48 contracts.

7 0
3 years ago
Patagonia donates at least 1% of profits to support environmental causes. There products are also produced under safe, fair, leg
Alchen [17]

Answer: corporate social responsibility practice

Explanation:

Corporate social responsibility occurs when organizations contribute to societal goals by supporting practices that are ethically oriented and have a positive effect on the economy.

Since Patagonia donates at least 1% of profits to support environmental causes and is contributing positively to the economy, then Patagonia is practicing corporate social responsibility practices.

6 0
3 years ago
A product whose demand rises when income rises, and vise versa, is a __​
Jlenok [28]

Answer:

A product whose demand rises when income rises, and vise versa, is a Normal Good.

Explanation:

Hope this helps! Have a good day!

7 0
1 year ago
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