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Dmitry_Shevchenko [17]
3 years ago
13

By taking the consumer journey and consumer expectations into consideration in the development, integrated marketing communicati

ons (IMC) become a key element in a company's ________ strategy. Multiple Choice retail life cycle market segmentation customer experience management sustainable development generic business
Business
1 answer:
Mekhanik [1.2K]3 years ago
7 0

Answer:

customer experience management

Explanation:

Integrated marketing communications (IMC) refers to linking together all the company's communications and promotional messages. Its goal is to make all promotional efforts (advertising, personal selling, sales promotion, public relations, and direct marketing) work together and have the same message.

Customer experience management (CEM) deals with customer interactions and seeks ways of meeting or exceeding their expectations. As customers' needs are met or exceeded, customers are not only more satisfied, they also develop brand loyalty.

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XYZ stock is trading at $25.75 and XYZ Jul 25 calls are trading at a premium of $2. What is the time value of the Jul 25 calls
RSB [31]

Answer:

$125

Explanation:

Time value = Premium - Intrinsic value

Premium. = 2 or $200 i.e 2×100

Intrinsic value = 75

= $200 - $75

= $125

5 0
3 years ago
A manager invests $400,000 in a technology that should reduce the overall costs of production. The company managed to reduce the
Ainat [17]

Answer:

a. Considered sunk costs, not relevant in further decision making

Explanation:

the missing options are:

  • a. Considered sunk costs, not relevant in further decision making
  • b. Considered sunk costs, but still relevant in further decision making
  • c. Considered a loss
  • d. Considered a profit

After the investment in new technology has been made, it will be considered a sunk cost, because they are no longer relevant or important when considering or evaluating future investments and projects. Sunk costs are expenses that have already been made and incurred, and cannot be recouped.

5 0
4 years ago
________ enables a manager to make decisions, give orders, and utilize resources. For example, the manager of a local coffee sho
lesantik [10]

Answer:

Authority

Explanation:

A manager as the following authorties

Entrusted with a leadership role, a manager is responsible for overseeing a department or group of employees within a specific organisation or company. Managers are utilised in every sector, and the business model relies on their leadership and ability to operationalise the management structure

4 0
4 years ago
Read 2 more answers
A company received an order from a customer in June
asambeis [7]

Answer:

b. July

Explanation:

According to the revenue recognition principle, the revenue has to be recognised in the period the services are provided.

In the question, the services were provided in July, so the revenue needs to be recognised in July,

The fact that the order was received in June or that the payment from the customer was received in August is not relevant for purposes of revenue recognition.

8 0
3 years ago
When Coca-Cola launched a differing soda product line that includes: regular coke, cherry coke, vanilla coke, coke zero, etc. ne
PSYCHO15rus [73]

Answer:

The correct word for the blank space is: market cannibalization.

Explanation:

Market cannibalization refers to the loss of revenues as a result of the introduction of a new product by the same company. The initial purpose of the firm is to spread its market share but the product introduced is so similar or covers the same need than the previous that it ends up replacing it instead of acquiring more consumers.  

Market cannibalization also takes place when franchises of the same firm open stores too close to each other than one of them ends up capturing all consumers which replace the first store operating in the area.

8 0
3 years ago
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