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Dmitry_Shevchenko [17]
3 years ago
13

By taking the consumer journey and consumer expectations into consideration in the development, integrated marketing communicati

ons (IMC) become a key element in a company's ________ strategy. Multiple Choice retail life cycle market segmentation customer experience management sustainable development generic business
Business
1 answer:
Mekhanik [1.2K]3 years ago
7 0

Answer:

customer experience management

Explanation:

Integrated marketing communications (IMC) refers to linking together all the company's communications and promotional messages. Its goal is to make all promotional efforts (advertising, personal selling, sales promotion, public relations, and direct marketing) work together and have the same message.

Customer experience management (CEM) deals with customer interactions and seeks ways of meeting or exceeding their expectations. As customers' needs are met or exceeded, customers are not only more satisfied, they also develop brand loyalty.

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When Walmart pressured its vendors to supply it with environmentally friendly merchandise with labels to prove it, this effort m
Musya8 [376]

When Walmart pressured its vendors to supply it with environmentally friendly merchandise with labels to prove it, this effort most relates to the concept of sustainability.

<h3>Concept of sustainability:</h3>
  • Meeting current requirements without compromising the ability of future generations to meet their own needs is referred to as sustainability.

<h3>When marketers work in controversial or polluting?</h3>
  • Marketers are largely prevented from becoming conscientious marketers when they operate in contentious or destructive businesses like cigarettes or fossil fuels.
  • Vashon, a manager at a marketing research company, is attempting to ascertain whether his company adhered to ethical standards when it carried out its most recent study.

<h3>What is ethical and unethical advertising?</h3>
  • Advertising that adheres to ethical standards will highlight the distinctions between the marketed goods and services and those offered by rival businesses.
  • While unethical advertising aims to confuse consumers by using a logo and messaging that are similar to those of the opposition.

<h3>What is unethical advertising give examples?</h3>
  • This is best illustrated by the promotion of dangerous goods like cigarettes.
  • Given the high rate of lung cancer and other diseases linked to smoking among smokers, many would view cigarette advertising as an unethical business strategy.

Learn more about sustainability here:

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4 0
2 years ago
What is legislative ​
kari74 [83]

Answer:

having the power to make laws

Explanation:

6 0
3 years ago
Read 2 more answers
The firm's policy is to have finished goods inventory on hand at the end of the month that is equal to 70 percent of the next mo
Dahasolnce [82]

Answer:

\left[\begin{array}{ccccc}& &September&October&November\\&$sales&6000&6800&5600\\&$Desired ending&4760&3920&4270\\&$Total Needs&10760&10720&9870\\&$beginning&4200&4760&3920\\&$Production Requirement&6560&5960&5950\\\end{array}\right]

MISSING INFORMATION ATTACHED

Explanation:

\left[\begin{array}{ccccc}& &September&October&November\\&$sales&6000&6800&5600\\&$Desired ending&4760&3920&4270\\&$Total Needs&10760&10720&9870\\&$beginning&4200&4760&3920\\&$Production Requirement&6560&5960&5950\\\end{array}\right]

The sales forecasted plus the desired ending inventory is the complete needs the sales department expect to be fullfill

Then, as the company has a beginning invneotry each period a portion of this needs is already fullfil thus, the difference are the production requirements.

7 0
4 years ago
. Costs that the manager has the power to determine or at least strongly influence are called: Question 5 options: A. Uncontroll
GalinKa [24]

Answer:

B. Controllable costs

Explanation:

There are some costs that are expended by a company during the cost of carrying out their business operations. These costs such as labor costs and marketing budgets are incurred because the company has full authority over them. They are costs that can be altered in short term based on a business decision.

In other words, controllable costs are those costs or expenses that can be influenced by those who are saddled with the responsibilities of incurring them.

5 0
3 years ago
Alpha and Beta are partners who share income in the ratio of 1:2 and have capital balances of $42,600 and $88,200, respectively,
Naily [24]

Answer:

The amount of loss to Alpha is $17700.

Explanation:

Given income sharing ratio = 1:2

The capital balance of Alpha = $42600

The capital balance of Beta = $88200

Total capital balance (Alpha + Beta) = $42600 + $88200 = $130800

The cash balance available = $77700

Loss = 130800 – 77700 = $ 53100

The share of loss allocated to Alpha:

= 53100 \times \frac{1}{3}  \\= $17700

Therefore, the amount of loss to Alpha is $17700.

6 0
3 years ago
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