2 answers:
I think it's B. But i'm not sure. ;)
A is wrong as pathos is not about facts and evidence.
B is wrong as ethos is not about respected institutions.
D is wrong as logos is not about strong emotions.
The only answer left which is the correct answer is C.
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I believe a proper incentive in that category would most likely be money.
Think economical, political, and social. Jobs education ect
Figurative - the channels are not literal or physical.
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