Question

When GM introduced the Chevy Nova in South America, it was perplexed to find that, despite its best efforts, it wasn't selling many cars. GM finally realized that "nova" in Spanish means "it won't go." This is an example of a(n) _______ force that adversely affected GM in its globalization effort

Answer 1

Answer:

The correct word for the blank space is: Sociocultural.

Explanation:

Sociocultural forces refer to all cultural features a society possesses such as language, values, and customs. In business, sociocultural features can be an opportunity or a threat firms must identify while promoting or introducing a product into a foreign market. Companies must make sure that the introduction of those goods or services is as smooth as possible for the association to achieve its goals.