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vovikov84 [41]
3 years ago
7

Andrew opened a fast-food restaurant on the corner of First and Main Streets in a small town. He named the restaurant The Hambur

ger Place. He offered one type of hamburger (a juicy homemade hamburger), for which he designed a marketing mix for the entire hamburger-eater market in town. What approach did he use in choosing a target market?
Business
1 answer:
schepotkina [342]3 years ago
7 0

Answer:

Undifferentiated

Explanation:

Andrew has applied an undifferentiated marketing mix approach. The undifferentiated techniques is a type of marketing mix approach that centres around a whole target market. This procedure utilises a single marketing mix which consists of one item, one value, and one situation . This approach is initiated to attain maximum customers in a specific target market within a short spam of time.

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The Pricing strategy which Dream Homes implemented is known as Price lining (Option A) which categorized the prices accordingly with the financial soundness of the customers.

Explanation:

The demand for more goods always plays a vital role in ensuring good sales. The likes of the customers towards particular products depend upon the nature of unique features and its fine quality. By capturing the pulse of the purchasing power of the customers, the business ventures fixed the prices according to the level of economical weaker sections, middle, and high-income groups.

In this case, Dream Homes fix the price of freezers by measuring the ability of customers' to buy them without compromising with the customers requirements. Dream Homes uses the price lining method to gain customers' reputation by selling the products accordingly with their status of income level.      

8 0
3 years ago
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3 years ago
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DanielleElmas [232]

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2 years ago
A leader, such as Bill Gates of Microsoft, who can inspire followers above their own self-interests and can have a profound effe
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Answer:

Transformational leadership

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