Andrew opened a fast-food restaurant on the corner of First and Main Streets in a small town. He named the restaurant The Hambur

Question

3 years ago

7

Andrew opened a fast-food restaurant on the corner of First and Main Streets in a small town. He named the restaurant The Hambur

ger Place. He offered one type of hamburger (a juicy homemade hamburger), for which he designed a marketing mix for the entire hamburger-eater market in town. What approach did he use in choosing a target market?

Business

1 answer:

schepotkina [342] · Answer 1 · 2022-01-02T21:30:00+03:00

Answer:

Undifferentiated

Explanation:

Andrew has applied an undifferentiated marketing mix approach. The undifferentiated techniques is a type of marketing mix approach that centres around a whole target market. This procedure utilises a single marketing mix which consists of one item, one value, and one situation . This approach is initiated to attain maximum customers in a specific target market within a short spam of time.