Question

About 35 percent of online consumers are interested in customizing product features or in purchasing build-to-order products that use their specifications. This demonstrates how electronic commerce contributes to customer value through the creation of:_______.
a. service utility.
b. place utility.
c. possession utility.
d. form utility.
e. time utility.

Answer 1

Answer: (D) Form Utility

Explanation:

  The form utility is one of the type of concept that helps in increasing the actual value of the products in the market and in the form utility following example are the type of finished product that the customers are willing to purchase are as follows:

• Electronics products
• Furniture type goods
• Parts of vehicle

According to the given question, the given situation is helps in demonstrating that the electronic commerce plays an important contribution to the consumers value by the creating of the form utility.

 Therefore, Option (D) is correct answer.