Question

The railroad industry at the turn of the century continued to define its mission as building and running railroads rather than meeting customers’ transportation needs. As a result of this product-focused mission statement, the industry has been accused of __________ .

Answer 1

Answer: Marketing myopia              

Explanation: Several corporations incorrectly take a brief-sighted attitude to market in ' Marketing Myopia, ' seeing it as simply a method for selling products. Because of the brief-sighted mentality and misconception that a corporation is in a so-called' growth industry,' the Myopic societies, Levitt theorized, will open the way for a company to collapse.

This conviction results in self-confidence and a loss of vision of what consumers want. Such individuals are said to rely too much on the original product and failed to adapt directly to the customer's needs and desires.

     Organizations need to determine and operate on the needs and wishes of their consumers to keep growing, not on the presumed durability of their items. In any case, it's not because the market is flooded that the reason for development is disrupted, delayed or halted. It's because there was a customer service failure.