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qwelly [4]
3 years ago
15

SweetCream is an ice cream manufacturer. It sells Guilt-Free, a zero-calorie ice cream, which competes with FlavorBell's MooSwee

t, a low-calorie ice cream. FlavorBell reduces MooSweet's prices to match Guilt-Free's prices. Identify the strategic move that is most likely being implemented by FlavorBell in this scenario
A) Rejoinder
B) Attack
C) Recovery
D) Acquisition
Social Studies
1 answer:
maw [93]3 years ago
3 0

Answer:

(B). Attack

Explanation:

Companies employ various strategies depending on the business scenario in which they find themselves.

One of such strategy is an attack strategy which could involve a company comparing its products to competing products or <u>starting a price war</u>.

<u>In a price war, a company could choose to match its prices to, or reduce the price of its products lower than, its competitor's price.</u>

<em>FlavorBell is implementing an attack strategy by matching SweetCream's price.</em>

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