Question

Don Martin owns DME Ads Inc., an advertising agency. At present, the company focuses solely on advertising. However, Don plans to expand the company's focus to include all the major elements of an organization's promotional mix. Don feels that expanding the focus in such a way will allow the firm to meet customer needs in a more coordinated fashion. Currently, the firm organizes its work according to the media being used. Don believes this is the most effective way to subdivide advertising. Because television is one of the most widely used advertising media, the company spends most of its time on television advertising. DME knows what it takes to get the job done, and it is committed to success.Refer to DME Ads Inc. Which of the following terms refers to the type of advertising DME would use to increase the demand for all brands of a product within a specific industry?
A. Brand advertising
B. Selective-demand advertising
C. Corporate advertising
D. Primary-demand advertising
E. Institutional advertising

Answer 1

B. Selective-demand advertising is a type of advertising used to increase the demand for all brands of a product within a specific industry.

The correct option is B.

Explanation:

Advertising is the process of producing advertisement for commercial products or services. Advertising helps the commercial product to reach many customers.

Advertising can be done through television, newspaper, magazine, radio, smart phones and internet.

Advertising can be followed as the major process to promote and sell the products or services.

Selective demand advertising is used to advertise about the benefits of the specific brand. This helps in creating the demand for specific brand of product or service.