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ki77a [65]
2 years ago
10

"A consumer buys a printer for her computer and receives a money-back offer. All she has to do is fill out a form and mail it to

the company with a copy of the receipt from her printer purchase. Then the printer company will mail her a check for $20. What sales promotion technique is this an example of?"
Business
1 answer:
lawyer [7]2 years ago
7 0

Answer:

The correct answer is Rebate.

Explanation:

Rebate or cash back programs are campaigns in which the consumer receives part of the amount spent on a purchase in liquid money or in free product tests. They are a good way to loyalty to the customer, since on the one hand savings comes into play, but they are also very interesting for companies, since they increase sales and are cheaper than direct discounts.

Mainly they work because they raise savings in the consumer's pocket, since after making a purchase, you can receive a percentage of refund in your pocket or receive the amount to be reimbursed in new products. There are mainly two types of cashback:

  1. Simple refund: once the purchase is made, the consumer can choose to receive a percentage of the total price of the product promoted, say 15% for example. You can receive it either in the store or directly in your bank account.
  2. Full refund: equivalent to receiving a free sample. The consumer sends the purchase ticket to receive the entire amount of the value of the promotional product or a second free unit. These promotional actions are very effective and call the consumer a lot.

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Sydney has worked for WillCo for the last 20 years. She just had her 60th birthday and is thinking about retirement. WillCo spon
Wittaler [7]

Answer: c. Sydney can diversify 50% of her WillCo stock.

Explanation:

Employee stock ownership plan (ESOP) is simply referred to as an employee benefit where the employees of a particular company are given ownership interest as long as some certain criteria are met.

Once the workers become qualified participants, they can diversify certain percentage of their stocks. From the 1st-5th year, a qualified participant is allowed to diversify about 25% of his or her stock account and about 50% in the 6th year.

Based on the explanation, since Sydney has worked for WillCo for the last 20 years, Sydney can diversify 50% of her WillCo stock.

5 0
2 years ago
Mark Crane purchased a $1,000 corporate bond five years ago for $1,055. The bond paid 7.0 percent annual interest. Five years la
lys-0071 [83]

Answer:

Mr Crane's total return on the bond investment was 5.35%

Explanation:

The return on a bond is also known as it yield to maturity (YTM). In order to find a bonds YTM we need to know its present value, future value, coupon payments and number of years. In this case the bond's present value is 1,055 because it was bought at this price, it's future value is 980 because it was sold for 980, its number of years was 5 as it was held for 5 years and its coupon payment was  (0.07*1000)=70. Now in order to compute return or ytm we need to put all these values in a financial calculator and compute I

PV= -1055

FV= 980

PMT= 70

N=5

Compute I=5.35

The return on the bond investment was 5.35%

6 0
3 years ago
Steve’s Lumber Company features a large selection of materials for flooring, decks, moldings, windows, siding and roofing. It is
liq [111]

Answer:

1. The major issue in the process is the lack of communication between different parties. The process being manually driven, might affect the customer satisfaction and lead to lost sales. The changes which need to be made is to make available the price information of different items at once, when the customer comes in to place an order. This can be made possible by asking the suppliers to send the updated sheet every morning before the day's business begins. It will be better if the entire uncatalogued as well as the price sheet is in electronic form, which can be updated immediately, as soon as the information is received from supplier in the morning. One better alternative is to connect the suppliers through an ERP so that their price might reflect at the company's end as soon as it is updated, It will reduce much hassle and mistakes that might creep in due to manual process.

2. a. The number of customers leaving per day / week to competitors due to inefficiency.

b. Total average delay in customer's order.

c. Customer satisfaction rating of the process as this will give the overall picture of customer's opinion about the company.

3. The information system might enable the suppliers to update their information each day which can then be used by the company reps to find out the right price of an item and enable him /her to provide the estimate immediately, leading to greater customer satisfaction, reducing the lost sales and eliminating the chances of a wrong quote being given.

4 0
3 years ago
The Hydro Index is a price weighted stock index based on the 5 largest boat manufacturers in the nation. The stock prices for th
adelina 88 [10]

Answer:

price divisor after split is 4.5

Explanation:

given data

stock prices = $10

stock prices = $20

stock prices = $80

stock prices = $50

stock prices = $40

solution

we find here first price weighted index for all 5 stock that is

price weighted index = \frac{10+20+80+50+40}{5}

price weighted index = $40

so

price weighted index before split is $40

so after split last stock became half

so new price divisor

we consider denominator to be x

so

40 = \frac{10+20+80+50+40}{x}

x =  \frac{10+20+80+50+40}{40}

x = 4.5

so price divisor after split is 4.5

4 0
3 years ago
Marlin Steel Wire Products is a manufacturer of commodity wire products out of Baltimore, MD. Marlin has many rivals based in Ch
Ostrovityanka [42]

Answer:

<em>Focus Strategy</em>

Explanation:

Focus Strategy <em>is a marketing strategy in which a business focuses its resources on entering or expanding into a narrow segment of the market or industry.</em>

Usually a focus strategy is used where the company knows its section and has products to meet its needs competitively.

Focus strategy is one of three strategies for generic marketing.

7 0
3 years ago
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