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ki77a [65]
3 years ago
10

"A consumer buys a printer for her computer and receives a money-back offer. All she has to do is fill out a form and mail it to

the company with a copy of the receipt from her printer purchase. Then the printer company will mail her a check for $20. What sales promotion technique is this an example of?"
Business
1 answer:
lawyer [7]3 years ago
7 0

Answer:

The correct answer is Rebate.

Explanation:

Rebate or cash back programs are campaigns in which the consumer receives part of the amount spent on a purchase in liquid money or in free product tests. They are a good way to loyalty to the customer, since on the one hand savings comes into play, but they are also very interesting for companies, since they increase sales and are cheaper than direct discounts.

Mainly they work because they raise savings in the consumer's pocket, since after making a purchase, you can receive a percentage of refund in your pocket or receive the amount to be reimbursed in new products. There are mainly two types of cashback:

  1. Simple refund: once the purchase is made, the consumer can choose to receive a percentage of the total price of the product promoted, say 15% for example. You can receive it either in the store or directly in your bank account.
  2. Full refund: equivalent to receiving a free sample. The consumer sends the purchase ticket to receive the entire amount of the value of the promotional product or a second free unit. These promotional actions are very effective and call the consumer a lot.

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<u>Full question:</u>

The differences between Golden Harvest brand canning jars and Mason brand canning jars is not readily visible. Both are made of heavy glass that will not break easily. Through its advertising, Golden Harvest advertises that its jars are made with a glass that is 100 percent free of all impurities. In this way, Golden Harvest is using _____ to differentiate its product from those of the Mason brand.

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C. imperceptible difference

D. sensory cue

E. Perception filter

<u>Answer:</u>

In this way, Golden Harvest is using hidden difference to differentiate its product from those of the Mason brand.

<h3><u>Explanation:</u></h3>

Advertising is the usual means of obtaining a good and service perceived to a public. Hidden differences are the ones where the customers don't know what these variations are so that's why they have to be advertised. Hidden differences are not easily manifest.

Product differentiation is a purchasing plan that aims to recognize a company's goods from the opponent. Auspicious product differentiation includes recognizing and expressing the individual features of a company's presents while highlighting the clear differences among those offerings and others on the market.

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<h3>Data given and notation</h3>

We can calculate the sample mean and deviation with these formulas:

represent the mean for the sample mean for 1

represent the mean for the sample mean for 2

represent the sample standard deviation for the sample 1

represent the sample standard deviation for the sample 2

sample size selected 1

sample size selected 2

represent the significance level for the hypothesis test.

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represent the p value for the test (variable of interest)

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<h3>Null hypothesis:</h3>

Alternative hypothesis:

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(1)

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brainly.com/question/16261813

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