Question

A classmate excitedly tells you of what he believes to be a good deal. He goes on and on about signing up for a free 30-day trial of ad-free music on your smartphone. You decline the offer because you have seen deals like these before. You explain that while he might be enjoying the new Selena Gomez and Miley Cyrus tracks now, he needs to be sure to cancel before the trial is up. The music company is hoping that you will feel indebted to them for all the free music that was streamed and allow the payment to process. This is one application of the

Answer 1

Answer:

reciprocity principle

Explanation:

A reciprocity principle is a form of socio-psychological principle in which individuals generally tend to pay back in good, and in any form of capacity for whatever favor they receive.

Hence, in this case, the music company is hoping the the "reciprocity principle" will work on consumers that subscribe to free music as they might wish to give back to the company based on consumers feeling indebted to them for all the free music that was streamed