Question

The first step of the marketing process is to​ ___________________.A. design a​ customer-driven marketing strategyB. build profitable relationshipsC. construct an integrated marketing program that delivers superior valueD. capture value from customers to create profits and customer equityE. understand the​ marketplace, which includes customer needs and wants.

Answer 1

Answer: Option E

Explanation: Marketing process is a process of analyzing market environment for identifying potential opportunities and threats.

The first step in marketing process is understanding the needs and wants of customers. This is done by the organisations by doing market research or by doing market surveys from various mediums. This step has to be done carefully as all the upcoming steps in the process will get affected from it.

Thus, from the above we can conclude that option E is correct.