Question

Bianca's discount home furnishings store is in a strip mall. She wants to know what other businesses in the strip mall her customers visit when they come to her store. To collect information for this objective, Bianca will most likely use _________

Answer 1

Answer:

observation

Explanation:

Based on the information provided within the question it can be said that in this scenario Bianca will most likely use observation. That is because the best way of gathering this information is to observe each customer as they walk out of the store and see which store they go into next. This information can be written down and reviewed later.

Answer 2

Answer:

observation

Explanation:

An observation research study focuses on seeing what Bianca's customers do, but without interacting with them.

The researchers should try to find out where do Bianca's customers go after visiting her store, hopefully without being noticed and they should take notes about their behavior. It is very important that the subjects do not know that they are being observed, for two practical reasons: the first one so that their behavior is natural and not biased, and to avoid any potential problems with the subjects (not everyone likes to be observed specially by strangers). This type of research doesn't require any type of survey or further data collection.