Answer:
Market segment
Explanation:
Consumers that share similar interest are grouped together to form a market segment. This is a marketing strategy to direct marketing communication to such groups expecting similar response from them.
This way the organization will be able to identify target customers and ensuring that marketing activities are successful.
Here, Alexander has identified market segment in commercial and real estate buyers as their response are similar to the marketing communication.
Answer:
$1.01 billion
Explanation:
The computation of the amount for advertising based on projected sales is shown below:
= Advertising expense ÷ sales × projected sales in next year
= $0.8 billion ÷ $15 billion × $19 billion
= $1.01 billion
First we find out the advertise to sales ratio after than we multiplied it with the projected sales in next year in order to find out the advertising based on projected sales
Answer:
9,400 units
Explanation:
The breakeven point is the number of units that must be sold for the company to make neither a loss nor a profit. A target profit is the net of the sales less the sum of the fixed and variable expenses. The contribution margin is the difference between the sales and variable cost.
Sales per unit = $210,000/7000 = $30
Variable cost per unit = $136,500/7000 = $19.50
Let the number of units to be sold to achieve the profit target be x
30x - 19.5x - 67200 = 31500
10.5x = 98700
x = 98700/10.5
x = 9,400 units
Answer: $1,021,382
Explanation:
The Consumer Price index (CPI) is an economic measure that enables us calculate inflation. It checks for a price changes in a group or basket of goods and then averages these price changes to find out how much they may have changed overtime.
A higher CPI means prices have increased.
CPI can then be used to calculate the potential values of goods in different years using another year as a base. This means that prices of goods in one year can be written in terms of prices in another year.
This can be done by Dividing the CPI in the current year by the CPI in the base year (year being expressed in terms of) and then multiplying the result by the price of the good in question.
In this case the good is the salary of $75,000.
The 2007 equivalent of a 1931 salary will therefore be,
= 75,000 * ( 207/15.2)
= $1,021,381.57
= $1,021,382
