Before purchasing a car, John sought advice from his friends and researched auto reviews on the Internet. He also visited car de

Question

3 years ago

8

Before purchasing a car, John sought advice from his friends and researched auto reviews on the Internet. He also visited car de

alers and went for a test-drive. In which of the following stages of the consumer decision-making process is John engaged?
Multiple Choice

A. internal information search

B. external information search

C. postpurchase evaluation

D. problem recognition

E. evoked set manipulation

Business

1 answer:

KiRa [710] · Answer 1 · 2022-02-18T17:34:26+03:00

Answer:

Option B External Information Research

Explanation:

John has researched about the car from external resources because asking a friend, researching auto reviews online, visiting car dealers and going for a test drive all constitutes to external sources of infromation. External source of information is dependent on the knowledge of the external sources and thier evaluation criteria.