Integrated marketing communications (IMC): "Refers to the coordination of all promotional activities to produce a unified, customer-focused promotional message."
<h3>What is Integrated marketing communications
(IMC)?</h3>
IMC is described as "a planning process meant to ensure that all brand contacts for a product, service, or organisation received by a consumer or prospect are relevant to that person and consistent across time" by the American Marketing Association.
The importance of IMC are-
- To effectively deliver a single message to both potential and current end users, integrated marketing communication helps integrate all key marketing components.
- At a low cost, integrated marketing communication can significantly increase consumer brand recognition.
- Any marketing initiative that employs many channels is considered integrated marketing. For instance, you might see a commercial for a popular new doughnut flavour, then drive by the donut store and see posters of the donut.
To know more about integrated marketing communications (IMC), here
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Answer:
Current yield=5.6%
Explanation:
<em>The current yield is the proportion of the current price of a bond earned as annual interest payment.</em>
<em>Current yield = annual interest payment/bond price</em>
<em>Annual interest payment = coupon rate × face value</em>
= 5.44% × $2000
= $108.8
Current yield
= annual interest payment/price
= $(108.8/1,930.36) × 100
= 5.6%
Note we used the annual interest payment nothwithstanding that interests are paid semi-annually
Answer:
a law specifying that any two masses attract each other with a force equal to a constant (called the gravitational constant) multiplied by their product and divided by the square of their distance
Explanation:
Answer:
d. fourth
Explanation:
Activity-based costing involves the following steps:
-First step: establish the activities that use resources and assign the costs to them.
-Second step: identify what causes the costs in each activity and this would be the allocation base.
-Third step: find an activity rate.
-Fourth step: assign costs to the products according to the activity usage by the product.
According to this, the answer is that during the fourth step in activity-based costing, overhead costs in each activity cost pool are assigned to products.
Answer: 1.4 minutes
Explanation:
Given that,
Task time (1) = 0.3 minutes
Task time (2) = 1.4 minutes
Task time (3) = 0.7 minutes
Minimum cycle time refers to the task which has the longest task time.
Maximum cycle time is simply the sum of all the task time.
Therefore,
Minimum cycle time = Length of longest task time
= Task time (2)
= 1.4 minutes
