Burger King licenses its brand name to foreign firms as long as they agree to run their restaurants on exactly the same lines as

Question

3 years ago

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Burger King licenses its brand name to foreign firms as long as they agree to run their restaurants on exactly the same lines as

Burger King restaurants elsewhere in the world. In return, the foreign firms have to pay Burger King a percentage of their profits. This is an example of:______.a. exporting.b. entering a strategic alliance.c. franchising.d. undertaking a greenfield investment.e. offshoring.

Business

1 answer:

raketka [301] · Answer 1 · 2022-06-11T23:04:07+03:00

Answer:

franchising

Explanation:

As Burger King will provide their brand and know-how to the franchisee This is a franchising business. The restaurant will operate in a certain way and offering the same products and even, using the same suppliers as the oher Burger King restaurant their degree of liberty will be low but, they will only pay a fixed or percentage of the gains the remainder will be for the owners of the franchise.