Answer:
Persuasive Advertising
Explanation:
The goal of persuasive advertising is to convince customers that your product is better and different and that they should choose it over any other option. This is different than information advertising which focuses on informing customers not persuading them.
The main reason for the success of the Beats Electronics is: <u>B. it created a perception that owning its products was cool.</u>
<u>Explanation</u>:
Beats Electronics was able to outperform in the premium headphone market. They were able to out-stand from their competitive companies like JBL, Bose, Audio-Technica, Skullcandy and Sennheiser.
Beats Electronics made their customers to believe that owning their product is cool. They created a perception to the customers which made them to lead in the market.
Perception refers to the way the information is conveyed to others. Beat Electronics followed this strategy and made their customers to feel that owning their product is cool.
Answer:
The marketing mix refers to the actions a company takes to market its product(s) and/or service(s). Typically, it acts as a framework for breaking down the four key components of marketing — product, price, place, and promotion.
Explanation:
Solution :
It is given that Fizzo and Pop Hop sells orange soda. Fizzo advertises about his drinks while Pop Hop does not advertises.
According to the matrix provided we can conclude that :
-- If Fizzo wishes to advertise about his soda drinks, he will earn a profit of 8 million dollar and if Pop Hop do advertises and a 15 million dollar if Pop Hop does not advertises.
-- If Fizzo does not advertise, it will earn profit of about 2 million dollar if Pop Hop advertises and 9 million dollar if Pop Hop does not advertises.
-- When Pop Hop wished to advertise , Fizzo will make a higher profit if he chooses to advertise.
-- When Pop Hop do not advertise, Fizzo will make a higher profit when it chooses to advertise.
And if both the firms acts independently and they start off not advertising, then --- both firms will advertise as both of them will earn highest profits each.
If both the firms collude and both firms start off not advertising, the strategies they will end up is that both the firms will not advertise as the joint profit will be maximized.
