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AURORKA [14]
3 years ago
14

Zipcar’s goal is to have an available zipcar located within 10–15 minutes of its members. This is an example of what component o

f the marketing mix?
Business
1 answer:
dolphi86 [110]3 years ago
5 0

Answer:

The marketing mix element is Place

Explanation:

The place, as element of the marketing mix, consists of the location where the product or service is supplied by the firm, and bought by the customer.

In this case, the firm, Zipcar, has a clear goal for the element place of the marketing mix: to have a zipcar location available within 10-15 minutes of its members. This strategy is clearly important for the firm because it would require a significant number of locations, or "places", meaning that the place is probably one of the most crucial aspects of the firm's marketing strategy.

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Examine the quarterly sales data in a little different way. Contruct two pie charts, one for sales in 2012 and the other for sal
julsineya [31]

Answer:

sales are becoming less seasonal

Explanation:

besides constructing a pie chart, we can also answer this question by percentages (which is more exact).

2012:

total sales = $69,338

Q1 sales = $10,613 / $69,338 = 15.31%

Q2 sales = $6,424 / $69,338 = 9.26%

Q3 sales = $19,283 / $69,338 = 27.81%

Q4 sales = $33,019 / $69,338 = 47.68%

2013:

total sales = $142,238

Q1 sales = $30,342 / $142,238 = 21.33%

Q2 sales = $33,867 / $142,238 = 23.81%

Q3 sales = $34,246 / $142,238 = 24.08%

Q4 sales = $43,783 / $142,238 = 30.78%

During 2012, almost 50% of total sales happened during Q4, something similar to selling toys which are extremely seasonal due to Christmas.

During 2013, this changed since Q4 sales only represent 30% of total sales. Sales increased during Q1 and Q2, and slightly decreased in Q3. They are much more similar now, since sales are almost evenly spread throughout the year.

7 0
2 years ago
Which of the following is TRUE regarding the economic order quantity (EOQ) model? A. Demand rate is dependent on order quantity.
Oduvanchick [21]

Answer:

D. Holding cost per unit per year is dependent on the selling price per unit.

Explanation:

The formulas are shown below:

Economic order quantity:

= \sqrt{\frac{2\times \text{Annual demand}\times \text{Ordering cost}}{\text{Carrying cost}}}

The number of orders would be equal to

= Annual demand ÷ economic order quantity

The average inventory would equal to

= Economic order quantity ÷ 2

The total cost of ordering cost and carrying cost equals to

Ordering cost = Number of orders × ordering cost per order

Carrying cost = average inventory × carrying cost per unit

If in the question, the carrying cost is given in the percentage than the per unit cost is come after multiplying it with the selling price per unit

5 0
3 years ago
What should i do when starting a business? (At least one paragraph)
cestrela7 [59]

Answer:

Uhm uhm uhm

Explanation:

uhm uhm uhm….

8 0
2 years ago
Having internet, catalog, and store offerings makes staples a(n) multiple choice full-line discount store. omnichannel retailer.
Eduardwww [97]

The correct answer is supercenter. Staples Inc. is an American retail company and is a supercenter.

With its corporate headquarters in Framingham, Massachusetts, Staples Inc. is an American retailer that provides goods and services that assist both learning and working. Over 1,000 Staples locations will offer same-day passport photo services in 2022, and a few will also offer TSA PreCheck enrollment.

Leo Kahn, Thomas G. Stemberg, and Myra Hart created Staples. In 1985, as Stemberg was preparing a proposal for a different company, he had the concept for Staples. He needed a ribbon for his printer but couldn't get one because his neighborhood store was closed for the Fourth of July. Because of his experience in the food industry and his aggravation with the need to rely on small shops for essential supplies, Stemberg had the idea for an office supply superstore.

Learn more about Staples here:

brainly.com/question/13988374

#SPJ4

8 0
1 year ago
Which of the ten knowledge areas defined in the Project Management Body of Knowledge includes the processes required to ensure t
strojnjashka [21]

Answer:

Project Scope Management is the applicable knowledge area.

Explanation:

Project Management involves the use of knowledge skills, tools,  techniques to meet the requirement of the project. Other knowledge areas in Project Management include;

  • Project Procurement Management
  • Project Risk Management
  • Project Integration Management
  • Project Communication Management
  • Project Human Resource Management
  • Project Time Management
  • Project Cost Management
  • Project Quality Management
  • Project Stakeholder Management

Project Scope Management involves explaining what the project will entail.  It ensures people have a clear understanding of what the project is about.  

5 0
3 years ago
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