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pantera1 [17]
3 years ago
10

Which of the following is NOT one of the four distinct eras in the evolution of​ marketing?

Business
1 answer:
saul85 [17]3 years ago
5 0

Answer:

D) Social Media Era

Explanation:

The four eras of marketing evolution are:

  1. production era: industries started to manufacture products in mass and at lower costs, they sold what they produced, not what the customer needed.
  2. sales era: companies used persuasion techniques to try to convince customers to purchase their products.
  3. marketing era: the marketing department was defined as such (part of the organizational structure) and it takes control of the four Ps.  
  4. relationship era: focus on creating long term relationships with customers.

*We are currently in the middle of the Social Media Era.

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The correct answer is "ending inventory of one period is the beginning inventory of the next period."

An inventory error not only affects the current year's cost of goods sold, gross profit, net income, current assets, and equity, but also the next period's statements because ending inventory of one period is the beginning inventory of the next period.

That is why the manager has to be strict regarding the inventory of a company. Inventory has a cost that can be translated into money. So accountants have to be perfect regarding the inventory. So yes, ann error in keeping the inventory affects the company in that the ending inventory of one period is the beginning inventory of the next period. An internal audit can reveal the mistakes in accurately keeping the inventory. So it is better to put extra attention in the process so nothing wrong would be revealed after the audit.

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2 years ago
Suppose that the average growth rate of the economy has been 3​%. Given a forecast of 2​% growth this​ year, if rational expecta
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3 years ago
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giving more attention to employees increases worker productivity, if they think managers care about them.

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