Question

Caroline, the manager of a jewelry store, conducts statewide market research and collects data on customer preferences toward various jewelry items. based on her findings, she has to create a forecast of the items that customers are most likely to purchase. in this scenario, caroline will most likely be performing the _____ of marketing research.

Answer 1

Caroline will most likely be performing the prescriptive role of marketing research. Prescriptive analytics are known for processes data from their findings and using it to better suit the company in marketing tactics. Then they are able to present it to their team and in this situation, know which items are top sellers and which aren't. Caroline will use this data to determine what customers are attracted to, what they buy and how she can bring in more revenue to the jewelry store she manages.