Question

1. ______________: An administrative or judicial order prohibiting a person or business firm from conducting activities that an agency or court has deemed illegal.
2._______________ : New advertising that is undertaken pursuant to a Federal Trade Commission order for the purpose of correcting earlier false claims that were made about a product or service.
3. ________________:An order issued by the Federal Trade Commission to a firm that has engaged in deceptive advertising by which the firm is required to cease and desist from false advertising not only in regard to the product that was the subject of the action, but also in regard to all the firm’s other products.

Answer 1

1. Cease and Desist Order

2. Corrective Advertising/Counteradvertising

3. Multiple Product Order

Explanation:

A 'Cease and Desist Order' issued by the Federal Trade Commission expects the firm to take down any advertisement that is found by the FTC being not in line with the substantiation produced by the firm to prove the claims made in the advertisement to be correct.

Through the measure of 'Corrective Advertising', FTC tries to make sure that the same firm which made false claims makes it clear through counteradvertising that their previous advertising was deceptive.

The FTC can issue a Multiple Product Order to make a firm back out from continuing advertising about its other products if an advertisement of one of its products is found deceptive.

Answer 2

1. Cease and desist order: An administrative or judicial order prohibiting a person or business firm from conducting activities that an agency or court has deemed illegal.

2.Counter-advertising : New advertising that is undertaken pursuant to a Federal Trade Commission order for the purpose of correcting earlier false claims that were made about a product or service.

3. Multiple product order: An order issued by the Federal Trade Commission to a firm that has engaged in deceptive advertising by which the firm is required to cease and desist from false advertising not only in regard to the product that was the subject of the action, but also in regard to all the firm’s other products

Explanation:

Cease and desist order: Immediately desists the advertiser from advertising with false unethical claims or practices .

Counter-advertising: Advertiser can produce a new advertisement to correct and counter the false claim made in the previous advertisement

Multiple product order: Advertiser should stop any false advertisement including all the products marketed  under its firm.