Below are the complete options:
changing beliefs about the extent to which a brand has certain attributes
encouraging the consumer to use stimulus generalization
adding new attributes to the product
encouraging the consumer to use stimulus discrimination
changing the importance of attributes
Answer:
changing the importance of attributes
Explanation:
Freshness dates shows for how long a drink can be considered to not have expired. For example Pepsi can be considered to give freshness from 6-9 months after the date printed on the bottle.
Pepsi spent about $25 million on advertising and promotion related to freshness dates. Initially freshness dates were only seen as important by a few people.
This resulted in 61 percent of cola drinkers now thinking it is important.
This exemplifies how importance of a product's attribute can be changed
Answer:
standardization
Explanation:
Standardization marketing strategy can be regarded as strategy that use in making a market to be a solution having uniform consistency throughout particular marketing mix. It is the
marketing of products and keeping a uniform image of the product among the varying markets. It should be noted that If an organization sets the marketing objective of maintaining uniformity and strong centralized control over its marketing activities and products, then the organization is choosing standardization strategy
Answer:
The bond equivalent yield to maturity = 8.52%
The effective annual yield to maturity of the bond = 8.71%
Explanation:
Here, we start with calculating the yield to maturity YTM using the financial calculator
To find the YTM, we need to put the following values in the financial calculator:
N = 20*2 = 40;
PV = -950;
PMT = [8%/2]*1000 = 40;
FV = 1000;
Press CPT, then I/Y, which gives us 4.26
So, Periodic Rate = 4.26%
Bond equivalent yield = Periodic Rate * No. of compounding periods in a year
= 4.26% * 2 = 8.52%
effective annual yield rate = [1 + Periodic Rate]^(No. of compounding periods in a year) - 1
= [1 + 0.0426]^2 - 1 = 1.0871 - 1 = 0.0871, or 8.71%
Answer:
The amount of uncollectible account expense was recorded for July was $9,500
Explanation:
According to the given data we have the following:
Accounts written off amount=$5,200
Increase in Allowance for Doubtful Accounts=$4,300
Therefore, in order to calculate the amount of uncollectible account expense was recorded for July we would have to make the following calculation:
Uncollectible accounts expense for July= Accounts written off+ Increase in Allowance for Doubtful Accounts
Uncollectible accounts expense for July= $5,200+$4,300
Uncollectible accounts expense for July=$9,500
The amount of uncollectible account expense was recorded for July was $9,500
Answer:
IBM could either diversify by the strategy of market penetration, which consists in increasing the market share in a particular sector (in this case, cloud computing) through more marketing efforts.
Or it could integrate horizontally, acquiring a possible competitor that is more advanced in the cloud-computing business. Or even a start-up with good prospects, because with the amount of capital that IBM has, it could more easily expand the start-up operation as a new internal business division.
