Question

The marketing concept is a philosophy that a business organization should employ to satisfy customers' needs while achieving the overall goals of the organization.
A) True
B) False

Answer 1

Answer:

A. True

Explanation:

The statement marketing concept is a philosophy that a business organization should employ to satisfy customers' needs while achieving the overall goals of the organization is correct because The marketing concept relays on four foundations:  

• Target market
• Customer needs,
• Integrated marketing
• Profitability.