Question

A firm can use anchoring to influence consumer choices so as to increase sales by marking A. a high​ "sale price" on a​ product, which makes the regular price appear to be a bargain. B. a high​ "regular price" on a​ product, which makes the discounted​ "sale price" appear to be a bargain. C. a low​ "sale price" on a​ product, which makes the regular price appear to be a bargain. D. a low​ "regular price" on a​ product, which makes the discounted​ "sale price" appear to be a bargain.

Answer 1

A firm can use anchoring to influence consumer choices so as to increase sales by marking a low​ "sale price" on a​ product, which makes the regular price appear to be a bargain.

The right answer for this question is option C.

Explanation:

Anchoring is a conduct predisposition in which the utilization of a mental benchmark conveys an excessively high weight in a market member's basic leadership process. The idea is a piece of the field of social money, which examines how feelings and different unessential elements impact monetary decisions.

With regards to contributing, one outcome of securing is that market members with a tying down inclination will in general hold speculations that have lost worth since they have tied down their reasonable worth gauge to the first value as opposed to essentials.

Thus, showcase members accept more serious hazard by holding the interest in the expectation the security will come back to its price tag. Market members are frequently mindful that their grapple is defective and endeavor to make changes in accordance with reflect consequent data and examination.

In any case, these modifications regularly produce results that mirror the predisposition of the first stays.