Mobile marketing has a unique ability to empower users by connecting with them individually and continuously. This socially networked world will lead to connected users having more direct interactions with sellers.
What is Mobile marketing?
- Mobile marketing is a multi-channel online marketing technique focused at reaching a specific audience on their smartphones, feature phones, tablets, or any other related devices through websites, e-mail, SMS and MMS, social media or mobile applications.
- Mobile marketing can provide customers with time and location sensitive, personalized information that promotes goods, services, appointment reminders and ideas.
- In a more theoretical manner, academic Andreas Kaplan defines mobile marketing as "any marketing activity conducted through a ubiquitous network to which consumers are constantly connected using a personal mobile device".
- Mobile marketing may include promotions sent through SMS text messaging, MMS multimedia messaging, through downloaded apps using push notifications, through in-app or in-game marketing, through mobile websites, or by using a mobile device to scan QR codes.
- Proximity systems and location-based services can alert users based on geographic location or proximity to a service provider.
- Mobile marketing is an indispensable tool for companies large and small as mobile devices have become ubiquitous.
- The key players in the space are the brands (and companies that they represent through advertising), and service providers that enable mobile advertising.
- Mobile advertising targets audiences not so much by demographics but by behaviours.
To learn more about mobile marketing: brainly.com/question/4232483
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Answer: Practical intelligence
Explanation: In simple words, practical intelligence refers to the ability of an individual to shape and fit itself according to the demands of the environment.
In the given case, Martha worked with a company that had a casual and open atmosphere. But after joining employment in a bank she herself understood that different attitude will be needed there to work. She herself adjusted her personality and dressing as per the demand of the environment.
Hence from the above we can conclude that she is exhibiting practical intelligence.
Answer:
I will choose Project B
Payback period of Project A is 4.2 years
Explanation:
IRR shows the percentage rate at which the net present value of the cash flows are zero. The more IRR rate of the project the more beneficial it is.
IRR
Project A = 31%
Project B = 38%
In this Question the IRR of Project B is higher so, it will be more beneficial and I will select it based on IRR ignoring all other factors.
Payback period of Project A is 4.2 years means 4 years, 2 months and 12 days.
Answer:
Explanation:
Let's first determine the free cash flow of the firm
Particulars Years
1 2 3
EBIT 540 680 750
<u>Tax at 36% (0.36*540) (0.36*680) (0.36*750) </u>
Less: 345.6 435.2 480
Net Capital -
Spending 150 170 190
<u>Change in NWC 70 75 80 </u>
Less: 125.6 190.2 210
The terminal value at the end of T =(3 years) is:
= 2011.26
Finally, the value of the firm can be computed as follows:
Years Free Cash Flow PVIF PV
1 125.6 0.6589 107.88
2 190.2 0.7377 140.31
3 210 0.6336 133.06
<u>Terminal Value 2011.26 0.6336 1294.33 </u>
<u>Value of the firm ⇒ $1655.58</u>
