Question

You decide that as soon as you are financially able, you will hire an agency to put together an advertising plan for you. Unfortunately, you realize that even if you do hire an agency, you will still have to provide the agency with statements regarding:________a. The value proposition and the marketing mix. b. The budget recommendation and the ad strategy. c. The competition and the media plan. d. The ad design and ad placement.

Answer 1

Unfortunately, you realize that even if you do hire an agency, you will still have to provide the agency with statements regarding the value proposition and the marketing mix.

Option: A

Explanation:

The marketing blend consists essentially of four components. These are: Position, Price, Promotion and Product. The availability of the market differs among the firms relying on how each company chooses on the proportions of the 4 Ps listed herein.

A firm's Quality Proposal is the mix of advantages or principles that consumers are offered to improve their own lives. Organizations typically aim to build a good value proposition that will provide them the maximum competitive advantage over their rivals.