Question

Britney, a teenager, starts her own business of selling cupcakes to coffee shops and restaurants. she strives to increase either the market share in terms of the revenue generated or the number of cupcakes sold. this is an example of _____.​

Answer 1

What the case in the question describes in terms of what Britney’s pricing objective is called sales-orientation. Sales-orientation means that the business approach is to make profit by focusing on persuading people to buy their products instead of understanding what the customer actually requires.

The contrast to this approach is called market orientation, where the business seeks to understand what the customer wants and needs and believe that the answer to this would mean increased profits and revenue for the company.