Answer
The answer and procedures of the exercise are attached in the following image.
Explanation
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The marketing firm need to focus their efforts on
product modification.
<h3>What is product modification</h3>
Product Modification includes changes that are done on an existing product to make it more acceptable.
This could include branding, changing the quantity and colour to help increase the demand.
Therefore, The marketing firm need to focus their efforts on product modification.
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IMC refers to Integrated Marketing Communication
A free market is a type of economy which allows the manufacturers and consumers to interact resulting to the relationship between the supply and demand market. This is different from the command market in which the government controls solely. One of the countries with strong free market economy are B. US, UK, HK and Singapore.
Answer:
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