Question

Which of the following represents a competitive intelligence practice that is both legal and ethical? a. A city council member shares information about the decision process for selecting a contractor to build a new city council building with his wife, an executive with a construction firm bidding on the contract. b. A marketing manager sells confidential plans for a company's expansion into the Far East to a firm that is not a direct competitor. c. An executive attends a trade show solely to obtain a competitor's brochures, listen to sales pitches, and ask questions about the competitor's products. d. A firm hires a competitor's employees and asks them to share the names and addresses of business contacts from their previous company.

Answer 1

Answer:

The correct answer is letter "C": An executive attends a trade show solely to obtain a competitor's brochures, listen to sales pitches, and ask questions about the competitor's products.

Explanation:

Competitive intelligence refers to the steps companies take to obtain information about their surrounding environment and competitors. If the attempt is to conduct competitive intelligence ethically and legal, top executives in charge should obtain as much information as possible from a legitimate source with the limitations that could imply without compromising the company in business not inherent to its operations.