Ronnie walked into the electronics store and fell in love with a stereo speaker. The speaker cost $500. Since Ronnie only had $
60, he decided to use his credit card to purchase the $500 speaker. In two or more complete sentences explain whether or not Ronnie’s purchase is an example of an impulse purchase?
This is an impulse purchase since Ronnie didn't plan to by the stereo before entering the store. An impulse purchase comes from the word impulse I.e sudden urge leading to a prompt action. An impulse purchaser does not budget for whatever they buy rather are influenced by their emotions. If they're attracted to that item, they'll buy it instantly.
