<u>Connotation</u>, unlike denotation, refers to the feelings or ideas suggested by a word and understood through emotional or cultural association rather than explicit description. The word <em>empty</em>, for example, may carry various connotations -depending on the context- such as desolate, meaningless, abandoned, worthless, depleted, flat, frivolous, banal, starving, etc.
Try using better words for the little words you use. Maybe for an example say, And this is the reason because. Or maybe another reason due to this is...