Question

Melany is starting to notice some wrinkles around her eyes and mouth. She has decided to purchase some age-defying wrinkle cream but is unfamiliar with available brands. At the store, she picks out a brand because she remembers a clever advertisement about it on television. What level of brand loyalty does this describe

Answer 1

Answer:

Recognition

Explanation:

The recognition level of brand loyalty is a stage where customers lean towards the product of a company, either because they have used it over and over again, or they are familiar with the product via some form of advert or word-of-mouth. Melany was able to identify the brand because of their clever advertisement and this shows the brand recognition level of consumer loyalty.