Writers interaction with their readers develop a form of imagery and emotion in relation to the reader. They are known to use multiple literary devices, commonly imagery, personification, etc. These literary devices help develop a theme or central message towards the reader in which engages them further into the reading and further connect to the writer. If they are appealing readers in a blog for say, they may use some persuasion or inspire them
Originally Gothic used to mean something about a language but now can mean something else such as modern gothic themes, gothic fashion style aka dark color/theme. I hope this helps!