Question

Tony wanted to buy a pair of​ binoculars, but not just any brand. He wanted to buy a pair of Steiner​ Nighthunters, just like the pair he had learned about in his newest copy of ​Peter's Hunt Magazine. He had to visit five different sporting goods stores before he found this brand. For​ Tony, the Steiner Nighthunter is an example of​ a(n) ________.

Answer 1

Answer: Specialty product

Explanation: Specialty product can be defined as those products which have particularly unique identifications or brand names for which the consumers are willing to make more purchasing effort. In this case tony wants a pair of steiner nighthunters because it was branded by peter hunts maganize which is followed by tony, thus, steiner nighthunters is a specialty product for tony.